Wednesday, February 24, 2010

Business Requires Increased Use of Mental Conditioning

As I work with clients and listen to colleagues, it is clear that the old days of business are over and gone. Organizations and the environment in which they operate have changed dramatically. Owners, executives, managers, and employees are caught up in the process of doing more with less, as budgets have been slashed, and many departments have been decimated. Despite the sense of urgency, it seems to take more effort, more communication, more influence, more negotiation, and more time to execute and get results. People endure a great deal of mental pressure just to perform at yesterday's levels and the market is demanding more and more.

In addition, the margin for error with so many businesses is approaching zero. Business at any level has always required mental focus but today with so much competition and so many demands day in and day out, the mental side of doing business has become even more difficult.

The need to think strategically is equally as important. If you look at most industry verticals, the difference between winning and losing business is miniscule. That difference can be equal to hundreds of thousands of dollars in revenue, not to mention the direct effects on employee morale and shareholder value.

You hear many executives talk about staying with their game plan; focusing on results; playing to win; aggressiveness; but without a solid, well-thought-out strategy the difference between winning and losing starts to widen considerably. It doesn’t take much to lose focus, reduce efficiency, alienate customers, and fall below revenue targets.

Though many executives say they do, most of them don’t think enough about strategy, mental focus and conditioning; but they should if only to perform more consistently and effectively; and get more satisfaction, success and enjoyment out of their jobs. Today there are an increasing number of tools and resources to draw from to develop an effective mental conditioning program that is specific to business professionals and management teams; proven mental techniques to help you control your emotions and stay focused on getting business results; and strategic tools and techniques to help you develop and communicate a clear and well thought-out game plan.

Thinking a bit more deliberately and strategically about how to approach business scenarios (based on your particular talents and strengths and those of you team) can make a huge difference in how you ultimately perform.

Ironically, it is the most talented executives that have the most to gain from mental conditioning. Though an average performer may benefit somewhat, with a higher-potential and more talented executive it may be significantly more; and what a difference that could make in anyone’s performance (let alone their enjoyment of their effort).

For more about mental conditioning, click on The Handbook of Peak Performance.

For mental conditioning tools, click on the Peak Performance eCoach, and request access.

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